designer & art director creating impactful visual narratives through strategic branding, typography, conceptual thinking & illustration.
Mom Van
2024
TYPE:
Branding/Visual Identity
Concept Design Mom Van is a conceptual rideshare service that offers a family-friendly alternative to traditional options like Uber and Lyft. Featuring a fleet of distinctive pink minivans driven by trusted mothers, Mom Van prioritizes safety and personalized experiences for young passengers. The service not only provides peace of mind for parents needing reliable transportation for their children but also creates flexible job opportunities for moms. Evolving from an initial idea into a unique brand, Mom Van stands as a testament to the vision of "For Moms by Moms," emphasizing community, care, and connection in every ride.