Tazo Tea

2024

Campaign, Art Direction, Design, Copywriting, Advertising

TOOLS:
Photoshop, Illustrator, InDesign.

For the launch of TAZO Tea's Regenerative Tea Blends, I created a comprehensive campaign as part of ELVTR's Creative Advertising course. The project aimed to position TAZO as the premium choice for environmentally conscious consumers. I developed the concept of a "Regenerative Fusion Blend" in partnership with Chamberlain Coffee, targeting Gen Z and Millennials. The campaign included a multi-channel approach with print, podcast, social media, OOH, and video content, all designed to highlight TAZO's commitment to sustainability and regenerative agriculture.

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