Danielle Silver

designer & art director creating impactful visual narratives through strategic branding, typography, conceptual thinking & illustration.



Giggle Water



2023

TYPE:
Branding/Visual Identity
 Founded in 1923 during the Prohibition era, Giggle Water is a conceptual beverage on a mission to infuse joy into every sip without the need for alcohol. These ready-to-drink craft mocktails embody fun, sophistication, and accessibility.

Whether you're hosting a happy hour, impressing friends, or opting for a non-alcoholic treat, Giggle Water has you covered.

Crafted with care and using only the finest ingredients, our mocktails promise a refreshing and enjoyable experience. From cozy nights in, to lively gatherings, Giggle Water is your go-to for elevating any moment. Join us, let the laughter flow, and make every sip a celebration.

Cheers to Giggle Water - where fun meets quality in every pour.

Full Brand Guidelines





I explored everything from playful, bubbly scripts to sharper deco-inspired letterforms before landing on something cleaner and more timeless. The final wordmark keeps a sense of effervescence but feels more confident — a mix of playful and polished, just like the brand.



FINAL LOGOS







In addition, I created a set of illustrations and icons inspired by the art nouveau design aesthetic and Giggle Water’s core values.







Warm, saturated tones paired with soft neutrals create a balance of energy and ease — bright, modern, and a little nostalgic, just like the brand.







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