DANIELLE SILVER Graphic designer creating impactful visual narratives through strategic branding, typography, art direction, and illustration.            *  *  *  *  *  



BRANDING

Mom Van
BRANDING

Caution Hot Sauce
BRANDING

Giggle Water
BRANDING & CAMPAIGN

Gratitude by Latitude

  
ADVERTISING & CONTENT CREATION

One Creator Lab

      
EDITORIAL & EXPERIENTIAL

Artful Minds
EDITORIAL & BRANDING

Jones Lang LaSalle




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Playback


2025

TYPE:
Branding/Visual Identity
Concept Design

 TOOLS:
Photoshop, Illustrator, Adobe Firefly
Playback comes from my love of old records, live music, and the timelessness of vinyl culture. I wanted to create a concept that captures how food and sound can be experienced with the same level of intention.

By day, Playback is a vinyl-inspired diner serving soulful comfort food. At night, it flips into an upstairs venue for intimate live sets. The design pulls from record labels and mid-century style — bold typography, layered textures, and collage elements that feel analog without leaning on diner clichés.

The system includes menus, packaging, posters, social templates, and a mural wall designed as a photo moment. Playback is a brand built for people who care about sound, design, and detail — a space where nothing is treated as background noise.




Inspiration Moodboard




Final Brand Moodboard



Brand Guidelines
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