Danielle Silver  

designer & art director creating impactful visual narratives through strategic branding, typography, conceptual thinking & illustration.



MUNCHRA

2026

TYPE:
Branding/Visual Identity
Concept Design
Packaging Design
Illustration
MUNCHRA is a conceptual cereal brand built around a simple but overlooked insight: cereal doesn’t only belong to breakfast.

Instead of forcing cereal into a single moment of the day, MUNCHRA reframes it as a ritual that adapts to how people actually live — early mornings, late nights, and all the in‑between moments when you just need something familiar, comforting, or energizing.

The brand is designed as a dual system: morning cereal made for waking up and nighttime cereal made for winding down. Same format. Different function. Zero shame.























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